Social Media Bible by Lon Safko | Video Book Review
The Social Media Bible: Tactics, Tools and Strategies for Business Success, Second Edition – by Lon Safko The Social Media Bible is a 700-page “encyclopedia”-esque book is best used as a resource where...
View ArticleEngaging Followers on LinkedIn | HootSuite University Presentation
With more than 160 million users on its platform, LinkedIn is a strategic digital platform to connect with top decision players in your industry. A newer addition to LinkedIn, the “Company Page,”...
View ArticleContent and Social Media Marketing Webinar
By Suzanne McDonald If content “is the only marketing left,” as a quote from entrepreneur Seth Godin goes, than businesses better make sure their content is attracting customers. In a webinar by...
View ArticleSocial Media Ethics: How transparent should your social media marketing be?
Do you recognize this video? Or this picture? How about this picture? Most likely, you’ve seen all of these more times than you can count, but what do they all have in common? They’re examples of...
View ArticleFuture of Social Media: Mark Schaefer at SXSW Interactive
When you stop to think about everything that the internet offers us on a daily basis – the answer to any question at the tip of our fingers, the ability to connect with people on the other side of the […]
View ArticleTips from TickSmart social media campaign’s success
What do you get when you combine three social media experts, three student interns with minimal social media experience, and a self-proclaimed Tick Guy? TickSmart Social Media SWAT team achievements...
View ArticleIce Bucket Challenge: What makes content ‘go viral’?
We’ve all seen videos “go viral” – clips that seem silly or pointless that gain so much traction they end up being a talking point on the morning news. Of all the thousands of videos online, what makes...
View ArticleHow to use memes for social media marketing
Memes are everywhere. They’re funny and catch the attention of potential customers online. But are memes appropriate for use in social media marketing? How do you draw the line between using humor and...
View ArticleDo Educators and Rhode Islanders Agree on Education?
Higher education and business leaders are trying to discover Rhode Islanders’ views on education and digital media. To find out, Digital City RI, a group of educators and digital media professionals,...
View ArticleWhat Should Communications / Marketing Students Know? KoMarketing Advises
KoMarketing Managing Partner and Director of SEO & Social Media Strategies, Derek Edmond, spoke with Suzanne McDonald about developing a new media certificate program at URI. Edmond discussed...
View ArticleSteering a course for students’ career success with Captain of Big Fish Results
Independence and ability to effectively research market changes are among the most valuable skills students can have now and throughout their careers, according to the Captain of Big Fish Results Tony...
View ArticleAdvice for Communications / Marketing Students from a New Media Titan
Ryan Belmore, owner of What’s Up Newport spoke with Suzanne McDonald about his career path, what his company might look for in recent graduates, and what aspiring new media practitioners should focus...
View ArticleOptimize your use of search engine optimization (SEO)
Search engine optimization or SEO is used to make the most of the “natural” attention your site might get through search engines, meaning without paying to be found earlier in the search for particular...
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